The Parlaq Imzalar publishing house has been operating since 2013. The books published by this publishing house have always been of high quality and good design. But after several years the old logo and branding in general had to be changed. Because the old logo was very detailed and was not quoted on a small scale. And also the visual branding of the company had no value.
Here we decided to make a special symbol that will have flexibility in all media and at all scales. The word “parlaq” means shining, and “imzalar” means signatures. The general shape of the symbol is that of a pencil, with a shining star in the center. After that, in all brand materials, this symbol became the focus of the company.